Understanding the importance both environmentally and safety-wise of having a clean beach,
Blue Flag has developed a criterion stating that the beach must be clean. In order to asses this cleanliness level, a "beach litter measuring system" is used. This system was developed in 2006 by the "Keep Holland Tidy" Dutch organisation, to avoid subjective judgments of what is clean and what isn't. Indeed, the personal interpretation of a "clean beach" makes measuring
complicated. Thanks to this system, everyone can judge a situation according to the same standards, therefore ensuring objectiveness and standard description of beach litter.

BeachTech being the first beach cleaning equipment manufacturer, it was very natural to
start collaborating with Blue Flag in 2005. Since then, the partnership has continued, anchored solidly in what Blue Flag and BeachTech believe in. BeachTech has been present to all of Blue Flag's yearly National Operators Meetings, enabling close relationships with them. This past November, for the 2011 National Operator Meeting, a demonstration was organised on the beach of Usedom (Germany) to show the effectiveness of the BeachTech machines. All were surprised to see litter collected on a beach that seemed clean to the human eye!

"We are very proud of our partnership with BeachTech says Finn Bolding Thomsen, Foundation for Environmental Education Director.